Le Petit HironoExperiential Design, Branding, Illustration
Le Petit Hirono
For a class-sponsored project with George P. Johnson, I conceptualized a hypothetical experiential design exhibit between the Popmart collaboration between Hirono and The Little Prince. I created whimsical room renderings, promotional material, take-home items, and a spatial map for select figures in the 12-collectible series that I thought shaped the story the most.
Planetary Passport
To reflect the Little Prince's journey from planet to planet, I created a planetary passport that guests can use as they explore each room. Visitors can collect custom stamps in each room inspired by the characters they encountered, turning the experience into both an interactive adventure and a keepsake to take home
The entrance should feel like stepping directly into the pages of The Little Prince. Just as the story begins with a pilot crashing in the Sahara and encountering a young prince from a distant asteroid, the exhibit opens with a dreamy, cloud-filled passage that evokes the warmth of that first moment.
The Rose Room centers on the single, delicate flower that grows on the Little Prince’s tiny asteroid planet. A rose he loves deeply but struggles to care for in such an impossible environment. His frustration and confusion over this fragile relationship set the entire story in motion, prompting him to leave his asteroid and explore other worlds. Ultimately, the rose reminds him that love, though imperfect and sometimes difficult, becomes meaningful through the responsibility and care we choose to give it.
The Fox Room explores the Prince’s encounter with the wise fox, whose gentle teachings help him understand his bond with the rose and why she matters so deeply. “What is essential is invisible to the eye,” is a quote that the fox tells the Prince. It’s a truth that shapes the story. This space invites a quiet, reflective mood, allowing guests to recline in a field of roses, calling back to the place where the Prince first meets the fox, and contemplate the small things.
The Snake Room mimics the isolated desert where the Prince first encounters the snake. Mysterious yet pivotal, the snake offers the Prince a way to escape his physical limits and return to the rose he misses so much. In this space, guests cross a touch-sensitive floor that glows beneath their steps, leading them to an overlook where they can gaze down and see the snake watching from below.
The Prince and the Stars represents the story’s final moment, after the snake’s bite, when the Prince transcends and begins his journey home to his beloved rose. In this space, star-shaped kiosks invite guests to share a favorite childhood memory, echoing the Prince’s own return to innocence and wonder. It features the rarest figure that you can pull from the blind box series. The figure’s glowing stars evoke the way children gaze at the night sky with curiosity, imagining entire worlds beyond their own, just as the Prince did.